SMART COPY
WRITING / EDITING
COPYWRITING
BRAND POSITIONING
CAMPAIGN IDEATION
WRITING + EDITING
Entertainment: scripts for stage, screen, radio, online
Journalism: newspapers, magazines, blogs
Publishing: literary content, ghostwriting, editing
PR: press releases, media kits, speeches
Corporate: manuals, fundraising, presentations, reports
OUTLETS
television, film, radio, video, publishers, newspapers, magazines, key note speakers, events, universities, online, organizations
COPYWRITING
Advertising: print, broadcast, interactive, OOH, POS
Marketing: collateral, direct, email, social
Campaign Ideation: all mediums, all industries
Creative Direction: copy, art
STRATEGIC BRAND POSITIONING
Brand Assessment: brand strengths, weaknesses
Brand Positioning: foundational brand story
Nomenclature: taglines, slogans, product naming
INDUSTRIES
luxury, packaged goods, confectionery, beauty,
fashion, education, professional, entertainment, travel,
non-profit, healthcare, pharmaceutical, financial, publishing, technology, consumer electronics.
NOTEWORTHY BRANDS
AMC Channel, Food Network, Hallmark Channel, Maccabi Games, Maritime Aquarium, Odyssey Channel, Civitas, New York Times, LinkedIn, LaGrange Daily News, Pequot Press, Times Leader, Ziff Davis, Saab, Seiko, Affinia Hotels, Beijing Olympics, Expedia, Maritime Aquarium, NASCAR, Ethan Allen, Lutron Lighting, Martha Stewart, Cadbury France, Campbell’s V8, Dave’s Pet Food, Del Monte, Heineken, Mars Chocolate, Panda Licorice, Pepperidge Farm, Unilever, Upfield, Calvin Klein, Fruit of the Loom, Kiwi Shoe Polish, Russell Athleticwear, Under Armour, Garnier, L’Oréal, Maybelline, Vaseline, AAA, Amazon, B&H Photo, DYMO, Harmon/JBL, IBM Watson, IDT, Kodak, Panasonic, DeFacto Global, Siebel Systems, UV Defense, VividCloud, X3D Technology, American Express, Bank of Westport, BPD Bank, Citibank, Fiduciary Partners, First County Bank, GE Capital, Greenwich Associates, Mastercard, New Provident Bank, One Source Business Capital, Reuters, American Lung Association, Blue Cross/Blue Shield, Cigna, Evexia Nutraceuticals, Life Extension, SeaCare TBL-12, WebMD, Astra Zeneca, Boehringer Ingelheim, JanssenCarepath, Johnson & Johnson, Pfizer, Teva Pharmaceuticals, Upjohn, Wyeth, Baruch College, Harvard, Thomas College, University of Bridgeport, Zicklin School of Business, Administration for Children's Services NY, PG&E, Rideshare, United Nations, United Way